Books on Analytics

The whole purpose of Business Intelligence is better Analytics. Analytics is the framework for data driven decision making instead of using the "gut instinct". "Gut Instinct" can take you some distance but analytics can give you the competitive advantage over people and firms who use just the instinct. There are two books that are popular in this area. One is "Competing on Analytics-The new science of winning" and the other is "Analytics at Work: Smarter Decisions, Better Results". Both books are insightful and are useful in making the case for analytics and its role in decision making. Both of them are written by Thomas H. Davenport and Jeanne Harris. It is a good read.